![]() Today, SUVs are capturing 83% of VW sales. Just a decade ago, passenger cars made up 91% of VW’s U.S. For these good-value, big-box family SUVs - two areas that didn’t need fixing - decisive upgrades to a formerly Walmart interior, a reworked body, a stronger and more-efficient powertrain, and a big jump in standard features, give the Atlas siblings a healthy lift versus its multitude of two- and three-row rivals.Īs a VW designed and engineered specifically for Americans, the Atlas already opened VW’s ears, like it or not, to screaming demand for roomier SUVs. More than most mid-cycle refreshes, the three-row Atlas and two-row Cross Sport show what happens when automakers truly listen to every customer complaint and media gripe, and choose comprehensive improvement over window dressing or excuse-making. And the 2024 Volkswagen Atlas and Atlas Cross Sport are happy results, with more evidence to come via the electric ID. For Volkswagen, a stubborn unwillingness to really hear what American customers were saying helped trigger a decades-long decline in sales and market share. Yet in this polarized, service-averse nation, the Art of Listening - to each other, or to business customers - may be at a low ebb. – We’re often being sold on the benefits of being better listeners. ![]()
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